Brand Audit of Power Root Essay Example

Brand Audit of Power Root Essay Example Brand Audit of Power Root Essay Brand Audit of Power Root Essay Paper Topic: Like Water for Chocolate We Real Cool BMR 3164 BRAND MANAGEMENT ‘POWER ROOT’ No |Name |Student ID |Hp No | |1 |DHEEPAN A/L PRANTHAMAN |1061111669 |017-7648515 | |2 |TEH AI ZEK |1051103950 |016-7628762 | |3 |NURUL AQILAH MOHD NAJRI |1041105941 |013-6286479 | |4 |AZWIN BINTI KHAIRUDDIN |1051101309 |017-2477010 | |5 |ONG LEE YING |1051103227 |012-7640604 | SEMESTER 1 08/09 MULTIMEDIA UNIVERSITY (436821-T) MELAKA CAMPUS, JALAN AYER KEROH LAMA, 75450 MELAKA, MALAYSIA. Tel 606 252 3594 Fax 606 231 8799 Contents  ¦ Brand review goals, degree, and approach-2  ¦ Background about the brand (self-analysis)4  ¦ Background about the industries5  ¦ Consumer examination (patterns, inspiration, observations, needs, division, behavior)7  ¦ Brand stock  ¦ Elements, current promoting programs, POPs, PODs10-13  ¦ Branding techniques (augmentations, sub-brands, and so on 14-16  ¦ Brand portfolio analysis17-19  ¦ Competitors’ brand inventory20  ¦ Strengths and shortcomings 22  ¦ Brand exploratory  ¦ Brand associations24  ¦ Brand situating analysis25  ¦ Summary of contender investigation - 25 SWOT examination 26  ¦ Brand value evaluation29  ¦ Strategic brand the board proposals 30  ¦ Reference31 Brand Audit Objectives To upgrade our comprehension of the brand review process. To upgrade our comprehension of how a fruitful brand functions. To feature our cooperation . To encounter being a brand supervisor. To contemplate the Power Root brand. Extension In planning our image review study, we decided to constrain our extension to the nearby field. There are a few purposes behind this. First we feel that the models in our reading material are generally global brand to which we have no solid fondness or comprehension. Besides, by picking a neighborhood brand we will approach more data which will be promptly accessible contrasted with outside brands. At long last we feel that it is a superior decision to begin with something at home to find out about brand review and it additionally to show that we are pleased with our homegrown brands. These are the reasons regarding why we picked Power Root. Our extent of study will cover numerous parts of the brand. We will examine the foundation, trailed by the brand’s stock (components, marking methodologies, and promoting procedures), brand affiliations, discernments and situating and we end with certain proposals to upgrade the brand. Approach There must be a method of how to lead a brand review. Our methodology is this: Format First we thought of an organization on the things that should have been remembered for the examination. As brand review covers a wide assortment of things to talk about and break down, an appropriate organization is fundamental so as to guarantee the review advances easily and accomplishes its goals. We included significant territories, for example, brand stock, brand exploratory and we remembered proposals for how the brand can be additionally upgraded. Data Search The gathering had an escalated data search so as to do a careful review. The hunt was directed by means of Internet, library database, paper, magazine and TV. Gathering conversation A gathering conversation was held so as to investigate the Power Root brand. The gathering examined different parts of the brand dependent on the data picked up during the hunt. Errand assignment Task was distributed among colleagues for report gathering. Foundation Power Root is a homegrown brand and is a genuine progress story with regards to Malaysian brands. The narrative of Power Root started in 1999. This brand was conceived in Johor and authoritatively propelled on 23 July 1999 and from that point forward it has not thought back from that point onward. Claimed by the parent organization NatBio Resources Sdn Bhd, Power Root has developed from solidarity to quality for as far back as 9 years it had been in presence. Their principle and center item methodology is by commercializing the understand love potion all the more notable as Tongkat Ali (Eurycoma Longifolia) and Kacip Fatimah (Labisia Pumilia). These 2 herbs is mainstream in Malaysia because of wide accept about its capacity to give vitality and improve sexual ability. They are additionally normally utilized for guaranteeing great wellbeing and physical prosperity. From 2 primary items, they have developed and stretched out into numerous items by utilizing a similar brand name. More data about the brand arrangement of Power Root is in the stock fragment. They originally settled a branch in Kuala Lumpur in 2001 with the end goal of co-ordinating coordinations and furthermore to improve client care. Force Root have 2 assembling plants, the most punctual was set up in Johor in 2003 and was trailed by another assembling plant in Kuala Lumpur. In 2007 Power Root by means of its holding organization Natural Bio Resources Sdn Bhd was recorded in the Second Board of Bursa Malaysia. Force Root’s operational goal is ‘Quality, Innovation Sharing’. To remain consistent with this mantra, they have put intensely in R D to concoct a line of brand that best implies quality. They are likewise dedicated to bringing these herbs past Malaysian shores over the globe to improve its fame and acquiring advantage to the item return. With everything taken into account Power Root’s is a triumph today originates from its enterprising soul, focus in innovative work in improving existing items and responsibility in giving customers assortment selections of its great items. Foundation of the Industry When we talk about industry, first we have to recognize the components that establish the business. What is the foundation of the business that Power Root is working in. Force Root is topographically situated in Malaysia. As far as the business, Power Root can be finished up as being in a few distinct portions inside the bigger drink industry. They are primarily in the moment espresso drinks section with the center item being Ali Cafe TongkatAli drinks. Right now espresso portion is a huge and extremely alluring fragment. Because of changes in way of life, current pattern shows that individuals esteem speed. This to the expand something as straightforward as making espresso is required to be disentangled which clarifies the remarkable development of moment espresso drinks. Can drinks is another portion they are working in. Can drinks is a major market with practically all refreshment having a can item. Individuals like can drinks for its benefit and cool factor. The oat advertise is another industry fragment where wild rivalry is normal. Because of the high utilization nature of breakfast nourishments, this fragment is worthwhile to catch. Chocolate drink section is quickly developing. In spite of the fact that not as solid as in US yet cocoa put together beverage pattern is getting with respect to in Malaysia. Force Root knows this and subsequently the arrival of Cocoa based beverage like Pearl Cafe’ Choco. A little foundation about Tongkat Ali which is being utilized as the primary fixing by Power Root as well as by Power Root’s contenders. Tongkat Ali otherwise called Eurycoma Longifolia Jack is a typical natural bush generally found along the inclines of uneven landscape of the Malaysian rainforests. This bush is distinguished as the ‘Bitter Cures’ in light of the fact that it is truly severe and it additionally can fix a wide range of sicknesses and ailments. ‘Pasak Bumi’ or the ‘Earth Fixer’ is likewise one of them and as a result of its strong and long winding roots, it got its name and the name is Tongkat Ali. The name is supposed to be related with a running warrior, the concealed importance to the name-the soul of masculinity and wellbeing. The herb assists with rejuvenating tired personalities and body and relieves an individual. Moreover, Kacip Fatimah is another basic herb found in the downpour backwoods of Malaysia, it contains component of cell reinforcements and photograph estrogen, where these two components are known to give goodness and wellbeing to the two ladies and men. These 2 herbs together present a multimillion or maybe a multibillion dollar market to be abused. With the developing patterns and unfulfilled needs as far as close to home human services this industry’s center has far to go. The general circumstance right now in the business is the exceptional rivalry among the makers of such herb based refreshment drinks. Since taking the herb in pill or clinical structure doesn't intrigue customer much, refreshment is viewed as the following most ideal approach to sell such items. Thus numerous participants have made the contend energetically particularly when a few contenders intentionally duplicate the whole brand components of another fruitful brand. Customer Analysis Needs There is a genuine requirement for vitality and natural based beverage in Malaysian market. Subsequently Power Root is viewed as a characteristic decision since they contain Tongkat Ali and Kacip Fatimah, 2 most notable vitality boosting herbs. As a result of these two primary herbs in their items, client requests are expanding in light of the fact that they accept that Power Root items can help them in their day by day ways of life in all manners. They accept they will feel re-stimulated and be increasingly vivacious in the wake of drinking it. These herbs are indigenous to Malaysia and its properties for advancing physical prosperity are exceptionally respected by Malaysians. There is likewise a genuine requirement for a coordinated item that consolidates vitality herbs and an every day refreshment of people’ decision be it espresso, tea or cocoa drinks. These requirements are anyway not limited to nearby field alone as there levels of popularity from remote nations, for example, Brunei, Indonesia, Middle East connoting the comprehensiveness of the need. Division First and principal, Power Root as a family brand targets nearly everybody in the market. Anyway with regards to choosing and focusing on fragments then they become particular. There are a few divisions as rehearsed by Power Root: Race: Power Root has fragmented the market into racial sections and it effectively focuses on the Malay market. Its whole marking, advertising and limited time systems are a lot of concentrated on this fragment. There