Jungle Love Essay

The novel, â€Å"Jungle love novel†, was written by Margaret Johnson. This story is about two girls, Jennifer and Lisa, who took a trip to Belize and they both were in love with the same attractive man, Ian. Jennifer enjoyed nature and reading while Lisa liked talking too long. In Jennifer’s situation, she had another man, Pete. They planned to get married and then to move to the countryside to enjoy their life. However, she was very confused about their relationship. She loved Pete, but she wasn’t in love with Pete as much as with Ian. About Lisa, she wasn’t contented with what she had. She lived in the boring countryside with her mother but she always dreamed about living in a luxury flat in London. She knew what she wanted – a soul mate and moving to London. The ridiculous thing is they both were loved by Ian. He couldn’t choose whom he liked most because they were both attractive. These two girls began a war. When Jennifer and Lisa finally discovered that Ian was a big liar, they became reconciled and became good friends. The story ended up with Lisa receiving a phone call from her brother that her mother married an old man. Thus Lisa was able to start her new life in London. At the same time Jennifer broke the engagement with Pete. What a dramatic ending! I think Jennifer didn’t know exactly what she wanted and then made the situation worse and more complicated. Nevertheless, Lisa was confident and sure of what she wanted in life that she tried hard to realize it. The main idea is appearances can be deceptive. In my opinion, they shouldn’t trust man who said sweet words. They both were abused by Ian. Don’t judge only by appearances.

Persuasive Writing: Bio Chip Technology Essay

Abstract This paper focuses on the controversial subject of the human biochip through science and technology. I do not discuss the ‘Mark of the Beast’ aspect or any religious side to the topic. Some of the biochip’s first uses are explored before a possible future scenario is played out; a few points of concern are addressed and then you are introduced to Professor Kevin Warwick. I then explain how the biochip is in use today mainly as an identification device and what some possible future uses may be, such as a source of information. The paper concludes with a comparison of peoples’ feelings concerning new technology through time. Keywords: biochip, Professor Kevin Warwick A great many things are considered controversial: the death penalty, animal testing, adoption, abortion, genetic engineering, and cloning are only a few of the many subjects out there that people argue about. The biochip is an ever growing controversy that is taking many scientific and technological leaps. Though the biochip has proven beneficial in helping scientists monitor protein levels and root out cancerous cells in the human body, it has a different facet I will currently be focusing on; as an identification and a potential information device. The first use for the biochip was monitoring fisheries in the early 1980’s; it quickly moved to tagging pets, luggage, and monitoring mailed packages. Some chips are already in use in children’s backpacks and are a feature on some cellular phones, which enables parents to know where their child is at any given point in time. But the real controversy on this topic comes in with people’s concern about Big Brother. There are many misconceptions made about the biochip; some people may think that if they have one they can be found anywhere on the globe by satellite, everything about them can be found out in seconds, and that they will be controlled by the chip somehow. These statements are all untrue. The chip is so small it is only able to contain one alpha numeric series of digits to identify the holder of the chip; it doesn’t carry your name, your pin number, what car you drive, your address or anything other than the identification number. It doesn’t have enough power or range to be read or tracked by satellite. It can only be read by a scanner and only from a distance of two to twelve inches. And it in no way controls what people think or do; this concern mainly comes from conspiracy theorists. Try to imagine, you’re shopping with your kids in a large store and you turn your back for one second. The next thing you know, your youngest child is no longer with you. Through the gut wrenching panic you register the fact that there are hundreds of people around, and any one of them could have taken your child without so much as a pause in their step. Now imagine that as you entered the store, there were scanners set up at the entrance that scanned everyone as they passed. Knowing this, all you have to do is alert security about your child’s absence and they will make sure your child is still in the store. What a relief knowing that your child can be found anywhere that has a scanner to read a biochip. This scenario is still a few decades in the future, but seeing the benefits of such technology is easy. However, some downsides need to be taken into consideration as well. Say you or your child were kidnapped, what would stop the kidnapper from removing the biochip themselves to keep you or your child from being found? To keep that from happening, the biochip would have to be inserted under general anesthesia just to keep the chip safe from removal. But this process in itself is another concern; many people don’t agree with the thought of being ‘tracked’ in the first place; why would them being unconscious as the chip was placed make them feel any better? Even though many concerns can be quieted by the fact that no more information can be stored on the biochip than an identification number, who’s to say that will be the case in the future? With technology booming like it is, the next likely step in the biochip’s technology is to store more information on it. Soon, it may not be necessary to remember your car keys, your driver’s license, your social security number, or your ATM card. Before long it may be as easy as walking into a room for the lights to come on, the television to change channels, or the radio the change stations. We already see subtle changes in the way information is stored. Smart cards are used with more regularity, there are chips in breast implants, pacemakers, artificial limbs, and artificial retinas, even paraplegics have had silicon brain implants able to control computers. Professor Kevin Warwick of the University Of Reading, England is the first human biochip implant recipient. â€Å"On 20 April 1998, Professor Warwick had a glass capsule about 23 millimeters long and 3 millimeters wide†¦inserted in his left arm. The chip, in conjunction with computer equipment in his house, turns lights on and off when he enters and exits (a) room, and gives him a spoken, running tally of the mail in his email box. The chip merely sends out an identifying signal†¦but (it) is still a step forward since his body has not rejected the foreign matter.† (Mamatas 2002). It may be another decade before technology like Professor Warwick’s becomes an everyday item for everyday people, but it is easy to see how it may be as essential to us in the future as cell phones and computers are today. There are many uses and qualities in a biochip and they are already widely used in a vast number of applications: tracking cell phones, tagging pets, monitoring waste output in garbage bins in the UK, and the pharmaceutical companies are even starting to do research with the biochip technology to monitor protein levels. The next step seems to be human biochip implantation. (Chu 2005) When you compare the hesitance people felt at the thought of the social security number when it was first introduced in 1935, you can see the similarity in the concern people feel about the biochip technology today. I believe the use of this technology can be a great asset to our society and way of life no matter what application is set to use. From identification to medical research, the benefits of the biochip technology far outweigh the few possible downsides worrying people now. References Chu, Wai Lang (2005). Preclinical Research, Biochip Technology Redefines Drug Discovery, Retrieved 12/16/2010 from, http://www.outsourcing-pharma.com/Preclinical-Research/Biochip-technology-redefines-drug-discovery Mamatas, Nick (2002). Not Found, Kevin Warwick: Cyborg Professor, Retrieved 12/16/2010 from, http://old.disinfo.com/archive/pages/dossier/id174/pg1/index.html The University Of Reading: Professor Kevin Warwick. Retrieved 12/18/2010 from, http://www.kevinwarwick.com/index.asp

Advantages of cctv

Crime prevention has been somewhat a battle that most authorities face as they try to come up with new measures to deter crime and anti-social behaviour among citizens. One of the ways to prevent these problems is by using Closed Circuit Television (CCTV) in places where there are crime risks such as shopping malls and banks. The CCTV can be defined as the use of video cameras to transmit signals or images to a specific place or set of monitors, which allows close monitoring and surveillance.Nowadays, CCTVs are widely used to prevent crimes and some are installed in public areas. I agree that it plays an important role in preventing crime and antl-soclal behaviour. Since crime and anti-soclal behaviours such as theft, rape, and other inconsiderate acts can cause damage to our society, measures such as Installing CCTVs in certain areas can be used to deter such acts. The act of breaking the law or antl-soclal behaviour such a vandalism of government property are done because the crimi nals believe that there is no one or no authorized personnel watching their wrongdoings.They believe that they can escape from the law because there is no evidence or witness to the crime. By installing CCTVs in areas where the crime rate is high, for example, parking lots or car parks, crimes Ilke car theft can be reduced. In a survey done by Northeastern University, it was analysed that the surveillance cameras have helped in crime reduction, with a decline of 51% crime rates In parking lots. Recently, more people are installing CCTVs in their private residence to stop break-ins. Criminals become discouraged when they see these devices.This is because the cameras may record he criminal's actions and their faces. The cameras' presence in the area can curb the criminals from committing the crime for fear of being recorded on tape. Besides that, the technology of surveillance cameras have improved throughout the years, providing high quality and high definition videos and images that can capture the details of people's physical appearance with the exact time and place. This may well instil hesitation and fear in the hearts of law-offenders, thus dampening their urge to commit crimes.The CCTVs do not only discourage the acts of crime, but It serves as roviding critical evidence for certain crimes. For example, CCTVs were substantially useful in the murder of James Bulger in England In the year of 1993. As James' mother was momentarily distracted in the shopping mall where they were shopping, the surveillance cameras In the shopping mall recorded scenes of how 2-year-old James was abducted by two 10-year-old boys, Jon Venables and Robert Thompson. They brought him out from the shopping mall and to several places before finally murdering him near a cemetery.The video footage documented by the CCTVs of the hopping mall were attained and displayed in national television by the media. A woman who knew Venables and that he had played truant with Thompson that day, saw the video and recognized him. She immediately contacted the police and the two been recognized, and they may have caused other murders or anti-social behaviours which pose a definite threat to people, in this case, small children. The CCTVs have helped to create hard evidence that is unchallenged.CCTVs have been a very modern measure in reducing crime rates, but some people argue that it actually displaces crime, rather than deterring it. Easily-available mini CCTVs have been known to be used for criminal activity. It can be install at automatic teller machines (ATM) to steal people's personal identification number without them knowing it. Apart from the fact that it may violate people's privacy, the CCTVs' videos are easily hacked and obtained. Some may use these videos illegally for their own use, usually for artistic purposes.In addition, some people think that the CCTVs cannot prevent crime, because crime prevention can only be done through education or correction of behaviour. They think that the surveillance cameras do nothing to inhibit crime, as in some occasions, crime still occur even though the cameras are present. For instance, a bank can still be robbed even with CCTVs operating for 24 hours. During robbery, the robbers can very well conceal their faces from the recording cameras simply by wearing a mask or cloth to avoid recognition. Their acts may be recorded, but their faces have been hidden.As a result, the videos obtained might prove non-useful. That is why some people believe that the CCTVs actually have no role in preventing crime. In conclusion, crime prevention using CCTVs is not the only way to combat crime and anti-social behaviour, but it is one of the practical ways that should be implemented. There are some countries that install CCTVs in public areas for the purpose of deterring crime and anti-social behaviour such as United Kingdom. A survey by University of Cambridge stated that the installations of the cameras have reduced crime and anti-social activity rates in public locations with a drop of 7%.In highways in some countries, CCTVs are fixed to poles or in trees to detect road-bullies nd drivers who exceed the speed limits. So, I strongly believe that the CCTVs are particularly useful in both private housing and public places, as it can create the uncomfortable feeling of being closely observed as offenders commit misconduct. This feeling can generate a consciousness in them, making them reluctant to break the law. Looking at the fgures, these methods have positive effects in controlling crime. Therefore, the CCTVs have a significant role in preventing crime and anti-social behaviour.CCTV Cameras are very useful when it comes to offering reliable monitoring and urveillance to a particular location. They are efficient equipment which help in the prevention of crime; they help keep criminals from breaking inside residences and also stealing valuables. However,' strongly believe that having CCTV security cam eras at home has more disadvantages than advantages. Apart from their strengths, CCTV Cameras are disadvantageous when it comes to personal privacy. Homeowners whoVe got CCTV camera systems set up in their own homes are going to be monitored 2417.They won't have the capacity to perform what they wish to do ecause they are being watched every single second, every single minute, every single day! It could be very annoying and also troublesome to appear in a video clip in which you have picked out your nose. It could be really irritating that the smallest motion that you try is going to be captured inside a video. Getting several CCTV Cameras and installing the best CCTV cameras at home can certainly help protect against as well as discourage crooks and also intruders. Yet, you're also limited from performing a lot of things without restraint.There are a few of the disadvantages of CCTV cameras to people's personal space such as no more personal discussions. Each family member can easi ly know what you and your pal is discussing over the phone. Your conversation won't be recorded completely, but it will capture whatever you have said in your conversation. So if it is something against one of the members of the family, everyone will know. Besides that, no more surprises. You can't plan for your mother's surprise birthday party together with your brothers and sisters because it will be documented on video.There are security CCTV cameras which can ecord not only the video footage but also the audio clearly. If perhaps you are thinking about surprising your own mommy for her 50th birthday celebration along with your siblings, don't plan it inside your home because it is going to be found by your mother in case she reads the cameras' recorded videos. In addition, You're conscious constantly. Having CCTV Cameras observing you will make you sense mindful. You need to act normally and even severely. You can't carry out outrageous things like running undressed in your home when you're home alone.You can't fart r perhaps burp anywhere indoors. Picking your nose is actually a no-no, too. These will simply embarrass you if your father begins to check out the videos and discovers everything you did. then moping and crying even inside your bedroom shouldn't be done. Let us say the man you're dating Just broke up with you and you wanted to be by yourself in your room to weep as well as let your emotions out. But you will find cameras installed inside. Crying inside the bedroom is going to be little bit uncomfortable since everyone will see you moping and crying.

Care Plan. 745769 Essay Example | Topics and Well Written Essays - 750 words

Care Plan. 745769 - Essay Example Specifically, limitation of tissue oxygenation directly due to a sluggish blood flow is the major pathophysiologic feature of sickle cell anemia. End- organ damage may result when tissue hypoxia is prolonged, which then can lead to death (Smeltzer & Bare, 2006, p. 886). II. Clinical Manifestations (Signs & Symptoms): Severity of the clinical manifestations depends largely on the proportion of RBCs that have sickled. That is, when more cells are sickled, the chances of thrombosis also increase, thus causing decreased oxygen supply to tissues and organs. Pain is one of the most common manifestations as hypoxic tissues generate lactic acid that easily irritates nerve endings and other pain receptors. When the heart tissue is involved, acute chest pain manifests and more commonly associated with tachycardia, fever, falling hemoglobin levels, and sometimes bilateral infiltrates seen on the chest x-ray. Since these cells have relatively shortened life- span, simultaneous hemolysis raises b lood bilirubin level up to toxic levels. This is manifested as jaundice. Complications result from chronic hemolysis or thrombosis (Smeltzer & Bare, 2006, p. 887). III. ... On the other hand, chemotherapy using hydroxyurea increases hemoglobin F levels in affected patients, therefore reducing the formation of sickle cells. Still, there has been no evidence yet if the drug reverses organ damage. Lastly, chronic RBC transfusion is particularly helpful in acute exacerbations of the condition causing severe anemia and infections. However, the patient may also develop complications due to iron overload and thrombosis (Smeltzer & Bare, 2006, p. 888). Nursing interventions are focused on providing continuous pain relief by prompt administration of pain medications prescribed by the physician and helping the client relax and reduce anxiety. Prevention of infection by maintaining a therapeutic environment and using aseptic technique in nursing procedures performed must be an integral part of the care plan. IV. Diagnostic Studies/Lab analysis: Blood tests reveal the presence of sickle RBCs. WBC Count- 9x103/mm3 (N: 3.54-9.06 x103/mm3). Hemoglobin level is 7 mg/ d l (N- 13- 16 mg/dl) which implies anemia and decreased tissue oxygenation, thus, necessitating blood transfusion. Discharge Planning and Client Teaching Continue medications as prescribed by physician. Determine learning needs and educate as necessary especially the common triggers of an exacerbation. Inform S.B. and his mother about his increased risk of acquiring infection and provide directions to prevent it. Caution about severe chest pain and other signs of exacerbations that warrant immediate hospitalization. NURS 401 NURSING CARE PLAN Growth and Development According to Erickson Stage: 6 Crisis: Intimacy vs. isolation (Videbect, 2007, p. 53) I. Describe your patient’s ability to achieve

Classical Era Reflection Paper Research Example | Topics and Well Written Essays - 1000 words

Classical Era Reflection - Research Paper Example The major theorists of scientific (management) perspective believed there is one best way to do everything – and that is the most efficient way Those theorists believed they could determine that method via whatever means they were using or purported was the best method to study the task. Those theorists of the scientific perspective discussed first are F. W. Taylor, H. L. Gantt, Frank and Lillian Gilbreth, and Hugo Munsterberg. Frederick W. Taylor’s philosophy led the way for many others in using scientific and mathematical methods applied to workers, attempting to match a person’s abilities to a job in the best way possible, instituting a mutual self-interest mind-set that had never existed and improving employee productivity through incentives (Locke, 1982; Wren & Bedeian, 2009). Crain (2003) says that Taylor was noted for his scientific approach, his ability to solve problems, and his ability to invent things. His thought was that â€Å"measurement increased productivity† (p. 45). In one example, the test subject â€Å"increased production by 400 per cent while receiving 60 percent more in pay†. Taylor was best known for his stopwatch, but he believed that money is what the workers craved and they were determined to get it. Companies at that time glossed over the downside of Taylor’s efficiency gains and put increased productivity over ethics. Philosophical discussions took place and he wrote about it in The Principles of Scientific Management. He believed that ultimately improving efficiency improved society. Hodgetts (1995) analyzed ten U.S. organizations against Taylor’s principles and found that â€Å"each in its own way used Taylor’s four principles to help focus their total quality management strategy† (p. 218). The four principles are summarized as follows: 1. Develop a science for each part of a person’s work, replacing â€Å"a rule of thumb method† (p. 218). 2. Scientifical ly pick and train employees rather than allow employees to arrive and work as they wish. 3. Cooperate with employees to ensure work is done according to scientific guidelines. 4. Divide work as equally as possible. Allow management time to oversee the work of the employees and shoulder the responsibility of holding others accountable. Henry Laurence Gantt worked closely with F. W. Taylor. Gantt brought a human quality into the scientific side of Taylor’s work. Gantt developed a bonus pay structure for the employee who completed their piece rate work for the day and was able to complete more than the assigned tasks. With Gantt’s methods of the use of incentives for employees â€Å"production was often doubled† (Wren & Bedeian, 2009, p. Fax 2). Frank Gilbreth differed from Taylor in that Gilbreth used time motion studies where Taylor used a stop watch and was using only time rather than time motion. Gilbreth was best known for establishing the hope of finding the one best (most efficient) way to do any and every task (Wren & Bedeian, 2009). Lillian Gilbreth, PhD, continued the work the two of them conducted even after Frank’s death and she later became published. Hugo Munsterberg was the father of industrial psychology as we know it today. He believed psychological themes could be applied in the workplace. In 2009, The New Yorker published an article describing in detail the events of Classical

Current Events and U.S. Diplomacy Essay Example | Topics and Well Written Essays - 750 words - 3

Current Events and U.S. Diplomacy - Essay Example ion, in deed brought about transformation of the whole world’s politics resulting into a reformulation of economic, political, and military alliances in the entire world. This is evident from the current events and diplomatic relation that has improved between US and Russia since the end of the cold war. The objective of this paper is to explore the current relationship between US and Russia since the end of the cold war. The paper will also discuss the current US diplomatic approach to Lithuania, a former Soviet nation and provide a comparison of the relationships. Finally, the paper will summarize how the US has changed it relates to other countries over the past 20 years. The climax of Cold War gave Russia and United States a new chance to corporate. In fact, Russia took over the permanent seat which previously had been held by Soviet Union at the United Nations Security Council. It was also invited to join G-7, the world’s largest economic powers making it G-8. This has given Russia, and US and opportunity to cooperate in securing loose ties in the former Soviet Union. Trade has also improved between US and Russia. For instance, it is noted that Russia is the biggest producer of hydrocarbons, which US is the biggest consumer. The two nations have also developed a common bilateral corporation in missile defense as a way of ensuring security in the world (American Association for Advancement of Slavic Studies, American Council of Learned Societies and Ohio State University, 2009). However, U.S and Russia still lock horns in certain diplomatic matters. For instance, the United States has tried to push hard for further economic and political reforms in Russia, something that Russia sees as meddling in its internal affairs. The other area that has raised eye brows is the fact that US has invited other former Soviet Union countries to join NATO, an issue that Russia is opposed to. The two nations have also differed on the approach that should be used to

Freud and religion Research Paper Example | Topics and Well Written Essays - 1000 words

Freud and religion - Research Paper Example in a religious pursuit and even for persons who are, the failure to find happiness leads to a number of methods whereby people seek to at least circumvent pain. Sooner or later, if at all, Freud believes people discover that love is the answer to their quest for happiness. When this fails, as it unfortunately does for too many, people try to control their social lives through a assortment of means and then ultimately come to recognize that unhappiness and guilt are pervasive and they again look for the answers they did not find in religion. This cycle of futile searches for happiness is addressed throughout Freud’s Civilization and Its Discontent. Freud proposes that the very underpinnings of civilization and systematic factions such as religions are found within the multifaceted development of a person. In his effort to clarify the ‘oceanic’ sensation of limitless bond felt with all of humanity illustrated by a friend of Freud’s, which possibly supplies the foundation of religious affiliation, he investigates the development of the ego as it transforms from the baby to the adult. According to Freud, the infantile ego makes understands little difference between what is external to the infant and what is external to it. By continually adjusting to its knowledge of what is internal as it starts to differentiate those characteristics of itself that are internal as opposed to those characteristics that are external entities, the person begins to reduce their field, developing a sense of what they are by defining what they are not. However, they may also maintain some feature of that greater association felt as an infant, thus explaining, plausibly, this ‘oceanic’ feeling of limitlessness and a connection with the universe (Freud, 1930: 19-22). While Freud cannot completely appreciate this sensation himself, he suggests that it is the infant’s want for security that leads them to identify this common feeling of the concept that an all-knowing and

Organized Crime Group Analysis Essay Example | Topics and Well Written Essays - 500 words

Organized Crime Group Analysis - Essay Example One of the most prominent and oldest gangs in the region is the vice lord gang. The gang consisted mostly of individuals from the African American community and participated in various criminal activities including extortion, drug trafficking, robbery, murder and numerous forms of fraud. The gang came into existence in 1958, where several youths of African American origin from the Chicago neighbourhood of north Lawndale, met during their incarceration at a Chicago juvenile facility. The founding member of the gang was named Edward Perry, and he used the alias Pepalo (Chepesiuk, 2007). The word vice, which is prominent, in the gangs name is said to mean a tight grip. The release of leaders from prison resulted in recruitments, which augmented the gang’s participation in criminal activities, within the city’s confines. Their notoriety increase rapidly and by 1964, they were the primary target of law enforcers in the city. They were known for their violent nature and were feared in their neighbourhood (Diamond, 2009). The gang attempted to repair their public image and the gangs name was changed to conservative gang lords. They further took the approach of being a community outreach organization in the 1970s. This was achieved with the help of a social worker David Dawley who was Caucasian despite the gang’s racial inclination. This guise was successful with the gang receiving positive feedbacks from leaders and politicians in the community. Their rebranding efforts were capped with a grant of $275,000 from the Rockefeller foundation (Diamond, 2009). This period saw the consolidation of numerous gangs into the vice lords leading to an increase of their membership. The community, however, were finally able to see through the gangs disguise discovering they were involved with criminal activities and violence in the community. The gang’s involvement in

Corporate Fundraising Essay Example | Topics and Well Written Essays - 1750 words - 1

Corporate Fundraising - Essay Example The Relevant Laws Green Coffee Company Limited a Fair Trade and Rainforest Alliance certified company, thus it has earned a significant extent of goodwill over the years (Rainforest Alliance 2013). In this regard, issue offer (sec 706), sale offer (sec 707) of securities need to be disclosed. In case of right issue, disclosures are not necessary (sec 708AA), apart from the disclosures on sale offer under section 707, there are certain sale offer which do not need discloses (sec 708A). Corporations Act 2001 prohibits the organisation which raises funds to execute its endeavour without the proper disclosures of the documents (Section 727) (AustLII n.d.). If an organisation offers 20 issues in 1 year then the publicity and the advertisements for issues will be restricted fir them. Prospectus issued by the company, in this case Green Coffee Company Ltd, will be a very important document relating to investments. Prospectus protects the investors by educating them regarding the investment proposals. Australian Accounting Standards Board continuously closely observes the work of the capital markets and makes amendments on the rules prevailing in the countries whenever necessary. On the other hand, Australian Securities and Investments Commission (ASIC) works as a legislator and regulator. With regard to fundraising, Green Coffee Company Ltd needs to disclose various kinds of documents (sec 705). In case of full disclosure made in prospectus, a company needs to include the terms like content (sec710, sec 711, sec 713), procedure (sec 717), liability (sec 728 and sec 729) and defences (sec 731, sec 733); sort form of prospectus only needs to disclose its content (sec 712) (Thomson Playford 2006). Certain other kind of documents includes profile statement (sec 721) and offer information statement (sec 709). Details are given in the website of Commonwealth Consolidated Acts namely â€Å"www.austlii.edu.au†. Disclosures are not necessary when $10 million (includes t he received amount at past) or less is the targeted amount (ASIC 2012). Application of the Law Green Coffee Company Ltd. desires to expand its business in Vietnam. Investment in foreign country involves a substantial proportion of capital expenditure. Capital formation of an organisation includes debt financing and equity financing, which constitute capital structures of the firm. An optimum capital structure provides the firm better results. It is a registered company, for this reason it has to carry out its fundraising activities in consideration with the Chapter 6D of the Corporations Act 2001 (Cth). As it is a public limited company so it has the opportunities to raise funds from the country which helps this organisation in terms of its expansion program. Before the distribution of the prospectus in the market, Green Coffee Company Ltd. has to ensure that it is providing its financial data which are correct from all the ends. The company also needs to evaluate the future earning potentials of the firm in respect of Vietnam. Vietnam’s guidance for the operations needs to be scrutinised. Forecasting techniques for cash inflows and outflows has to be compared. Owing to the reason that Chapter 6D deals with the fundraising activities, thus at the time the preparation of prospectus certain aspects need to be take into

Patriarchy in daily life Essay Example | Topics and Well Written Essays - 250 words

Patriarchy in daily life - Essay Example This is majorly due to the sharia, which outlines and controls the way a Muslim woman should be accustomed to live her life (Elwazer and Maktabi). Sharia rules in this institution have clearly spelt out between the difference between men’s and women’s roles, obligations, and rights. For instance, women are not allowed to be behind the wheels or women cannot leave the house without informing their husbands. Saudi Arabia is without doubt a patriarchal institution evidenced by the numerous legislation that has been enacted to give men an upper hand in almost all decisions that affect their women. The article reveals how women in the society are mandated to stay at home leaving them exclusively dependent on their men. Additionally, Saudi Arabia is also among the few states that lacks female legislators. Solely their male counterparts, conforming to definition of patriarchy, do all laws being enacted in parliament. Similarly, women have to have their husband consensus on issues such as family planning. Furthermore, like many other Islamic states, the article indicate how women face restrictions in education opportunities and only promote. Patriarchy is still profound in the society, which is revealed by the oppression that Muslim women

Mobilization of Bulgarian women after the fall of communism (in Essay

Mobilization of Bulgarian women after the fall of communism (in Bulgaria) - Essay Example In fact, Bulgarian women contribute higher population of work force than the males. On 1987, women work force comprise of 71.7% of the population while there were only 68.5% of from the male counterparts1. However, in the most recent years, the percentage of Bulgarian women's work force populace dropped gradually. This is because during the time that most women were part of the working population, many business establishments and/or employers have realized the broader roles that women had to play at home and at work. In Bulgaria, women have a wide range of domestic roles. Aside from the fact that they have to bear and take care of the offspring, they still have to manage all the household duties. They have to take care of the domestic needs of the husband and of the children. They have to ensure that all the things concerning household are well taken care of. Needless to say, domestic roles must come first before the women can attend to their duties as paid laborers 2. Before, because women were one of the biggest members of he working force of Bulgaria, the government have provided a number of benefits for the women, as a gratitude for their double-faceted roles in the country - being the "producer and the reproducer". This prompted for the establishment of maternity leaves in this part of Southeastern Europe. Moreover, alternative work schedules and child care were also formulated3. B But because there are more women paid laborers during that time, more companies had to suffer in terms of growth and earnings. More so, it was reported that although most Bulgarian women were so keen to working, they passion to work diminishes as they started to build their own family. "women place high value on women's paid labor as a source of independence and personal fulfillment; however, it also appears that for most Czechoslovak women a home and children are of greater importance than a job"4 At the same time, in response to the global perspective of working towards a market economy, more companies have to ensure that the company's allocation of resources is handled properly and efficiently. The cal for "stabilizing and restructuring measures including price liberalization, liberalization of imports, private sector growth, macroeconomic anti-inflationary policy, and internal convertibility" was enacted. The stabilization and structural adjustment of the companies established a series of change for the women labor force. Gradually, more and more companies opted to hire male workers than females5. The implementation of "neo-liberal type of economic restructuring" in Bulgaria has affected its women populace. There were reports rendering that "the marginalization and/or exclusion of women incurred by cutbacks in state-funded services such as health care, child care, family planning, education, and sectoral restructuring with heavy reductions in bureaucracy and civil services" was experienced mostly by women6. Further research revealed that eventually, Bulgarian women who are in the labor force

Debt in Australia, Monetary Policy Essay Example for Free

Debt in Australia, Monetary Policy Essay Introduction It is imperative that the Australian households’ debt have noticeably risen over the past two decades, and is currently rated high according to international standards. The sharp increase in housing debt has been the reason for the rise in the household debt. Increased availability of housing finance, strong demand for debt from investors, and lower interest rates are the main drivers of the rising housing debt. The households’ net worth and servicing ratios will be discussed in this paper as the impacts on the higher household debt levels. The impacts of the instability in global capital markets will be discussed in this paper in relation to the housing finance market in Australia. Lastly, the implications of the rising household debt will be discussed in relation to the financial stability and monetary policy. Trends in household debt It is important to note that Australian households had a fairly stable ratio of debt to disposable income at approximately 45% during the 1980s. However, rapid rise in the ratio of debt to disposable income was recorded since 1990, with it reaching optimum of 157% in December 2007. The bulk of the increase was accounted for by the housing debt, that is, over the period, the ratio of the housing debt to disposable income rose to 134% from 31%. It was also recorded over the same period, a rise in the ratio of personal debt to disposable income to 22% from 13%. A sharp rise in the ratio of debts to assets was recorded at 17% in December 2007, from 8% in December 1989 (Wilkins Wooden, 2009). A sharp rise in household indebtedness in a number of advanced economies has been witnessed over the last two decades. It is however, noted that the increase in household debt in Australia is pronounced. The Australia’s ratio in household debt to income was recorded as the highest in December 2007 despite Australia recording as one of the countries with the household debt lowest ratio to disposable income among advanced economies in the late 1980s. It is also imperative to point out that among advanced economies; Australia rose from the bottom position to the middle number in terms of the ratio of household debt to assets over the same period (Berry Dalton, 2009). Housing finance market Focus on the housing finance market is emphasized in this paper because the housing debt in households’ total debt is dominant. An average of 15% in the annual growth in housing debt was recorded since 1990. In the periods, 1988-1989, 1994, and 2002-2004 strong growth in housing debt was recorded. This strong growth in the growth in housing debt was faster than the growth in the disposable income of households over the same period that stood at an average of 6% only (Berry Dalton, 2009). Significant growth in house prices accompanied the sharp increase in the housing debt. Over the period 1987 and 1988, the house prices doubled, however, during the first half of the 1990s the house prices drifted slowly higher, with the house prices doubling more between 1997 and late 2003. Continuous increase in aggregate house prices was recorded since late 2003; however, the trend varies markedly across the country, for instance, house prices in Perth increased strongly, while the house prices in Sydney decreased over time. The boom in resources supports the varied trends in house prices across the country (Berry Dalton, 2009). A number of factors accounts to the rising house debt in Australia over the past years, with lower interest rates accounting for high borrowing by the households whenever they take their housing loan out. This trend has been responsible for the rise in the average size of new loans, which results into the rise in the average size of outstanding loans over time. The availability of housing finance has resulted into the rise in the capacity of households to borrow finances (Wilkins Wooden, 2009). Financial health of households It is noted that the historic sharp increase in the Australia’s disposable income in December 2007 was accounted by the strong rise in the housing debt in Australia over the past fifteen years. It was however, pointed out that only a few households had difficulties in repaying their debt obligations, despite the historic sharp increase in the housing debt in December 2007 (Berry Dalton, 2009). Impact of the turbulence in global capital market It is significant to note that the housing finance market in Australia has suffered greatly as a result of the global capital markets’ turbulence. This is because half of the total funding for financial institutions in Australia is accounted for by the deposits. The foreign and domestic capital markets the balance in the Australian financial institutions. There has been significant rise in the mortgage rates, and significant change in the markets shares from lenders, due to this, there is limited restriction to the overall supply of housing finance (Berry Dalton, 2009). Significant reduction in some forms of capital market funding as well as significant rise in the most of the forms of capital market funding have resulted from the turbulence in the financial market. It is however, noted that the impact of the financial market turbulence have been felt in a number of securitization markets. Securitization markets over the past decade or so, have established itself into as a significant source of funding for housing loans in Australia. In mid 2007 for example, outstanding securitization housing finance loans had accounted for 23% (Wilkins Wooden, 2009). This was a significant rise from the mid 1990s 5% housing finance loans that were securitized. A number of loans from mortgage originators were being securitized. Institutions like credit union, regional banks, and building societies had adopted securitization of their loans since it was a cost effective way of wholesale funding (Wilkins Wooden, 2009). The onset of the global financial turbulence in July 2007, led to significant close of the securitization market. There were significant rise prime residential mortgage-backed securities (RMBS) to 75 basis points in December 2007 from approximately 15 basis points in mid-2007. It is imperative to point out that Australia’s Residential Mortgage-Backed Securities (RMBS) accounted for the issuance of a number of Australian Asset-backed Securities (ABS) that extends on AAA-rated senior tranches (Berry Dalton, 2009). There was significant spread in the subordinated AAA-rated tranches that increased to approximately 110 basis points from approximately 20 basis points. It is significant to point out that despite the sharp increase in the spreads, investors in Australia has never encountered losses on rated Australian RMBS, coupled with the housing market in Australia remaining healthy. The investors have become more concerned with the product itself, as discounts are attached to all the sales of securitized products. The selling of residential mortgage-backed securities (RMBS) by several structured investment vehicles (SIVs) has also created excess supply in the secondary market (Berry Dalton, 2009). Implications for financial stability and monetary policy It significant to point out the access to credit by the household sector has greatly increased courtesy of financial innovation and deregulation. The households in Australia have become more comfortable to take loans owing to the ongoing strong performance of the economy (Berry Dalton, 2009). Â  The balance sheets of households have remained in good health despite the significant rise in the household debt; this has resulted into significant rise in asset-value capable of offsetting the rise in debt. It is also significant to note that macroeconomic conditions in the economy are also favorable. References Berry, M., Dalton, T. (2009). Mortgage default in Australia nature, causes and social and economic impacts. Melbourne: AHURI. Wilkins, R., Wooden, M. (2009). Household Debt In Australia: The Looming Crisis That Isnt. Australian Economic Review , 42(3), 358-366.

Factors to be considered for market segmentation

Factors to be considered for market segmentation This section reviews the literature related to various key deliverables identified for this dissertation. The main deliverables of this projects are developing a growth strategy to expand in domestic as well as international market and identifying the potential location for a cross dock or a warehouse. This section is divided in six parts, first part gives idea about the grocery market, in second part key elements and approaches of strategic management are discussed, third part looks at factors to be considered for market segmentation and market attractiveness, in fourth section a survey conducted by Lawson Software on growth strategies adopted by distributors discussed , in fifth part export expansion strategies are reviewed and last part overviews warehouse/ depot location problem and approaches to identifying new depot. 2. 2 Grocery Market Overview Grocery market can be divided in two main categories one is grocery retailing and other is grocery wholesaling. Eden farm is a wholesale distributor supplying frozen food and ice cream to wholesalers as well as convenience store, hence understanding structure of both the market segment is important. 2.2.1 Grocery Retailing The UK grocery retail market is considered to be oligopolistic as there are so many players and competition is fierce to earn the market share and customer loyalty. The following diagram shows that the retail industry has grown consistently at 3 5% to the present value of  £ 146.3bn (IGD website, 2010). D:Business Projectfrozen food eden farmliterature reviewpaintmarket performance.JPG The retail market is dominated by superstores, supermarkets and hypermarkets operated by big retailers such as Tesco, Asda, Sainsburys and co ops, which enjoy more than 70% market share. Convenience retailing has c21% market share which is mainly dominated by symbol groups. The following diagram shows the overall structure of the retail market. D:Business Projectfrozen food eden farmliterature reviewpaintuk retail structure.JPG 2.2.2 Grocery Wholesaling Wholesalers supply goods to small retailers who cannot directly reach to the manufactures. Wholesalers also support retailers by offering other services like store design and management, delivery and distribution services. Grocery wholesaling is mainly divided in two groups, first is cash and carry service where the retailer visits the large warehouse and picks the items he needs and the second is delivered wholesale where the retailer orders the items over phone or on the internet and receives the order at his store. The total wholesale business is c £18.3bn (IGD website, 2010). The following chart shows the growth of cash carries and delivered wholesale in last ten years. D:Business Projectfrozen food eden farmliterature reviewpaintcash and carry.JPG A research conducted by Quinn and Sparks (2007) on evolution of grocery wholesaling and wholesalers since the 1930s in UK and Ireland observed that the research on grocery wholesaling is almost non-existent. 2.3 Strategy- what is it? Strategy word is used by many people day to day in different context and has become a catchall (Hambrick and Fredrickson, 2001). Carpenter and Sanders (2009) defines strategy in simple terms as Strategy is the coordinated means by which an organization pursues its goals and objectives (Carpenter and Sanders, 2009). This simple definition emphasizes on actions that are either taken or needs to be taken or planned to achieve the company objectives. Hambrick and Fredrickson (2001) supports above definition by mentioning that strategy should integrate internal and external orientation to achieve firm objectives. The following diagram clearly separates strategy from company mission and objectives. D:Business Projectfrozen food eden farmliterature reviewpaintstrategy.png Strategy should address how the firm will achieve the set objective. For Eden Farm the objective is to achieve profitable sales increase by  £20 million in next five years. 2.3.1 Strategic Analysis Michel Porter (1996) argues that strategy is not about achieving operational effectiveness (OE). Porter defines operational effectiveness as doing identical activities in a superior way than the competitor. The reason he says that OE cannot be a strategy is that rivals can easily copy the operational improvements and match the performance levels. He further mentions that operational effectiveness and strategy should go hand in hand to achieve the top performance which is the main goal of any firm. Doing benchmarking makes rivals look alike, so the heart of strategy lies in doing the activities in a way different than others. This highlights the importance of competitive advantage, which is defined by Carpenters and Saunders (2009) as A firms ability to create value in a way that its rivals cannot. Porter (1980) suggested that competitive advantage can be achieved by firms by either positioning itself in an attractive industry or devising strategies which can make the existing industr y more attractive. He suggested Five Forces framework to analyze the industry structure and identify the sources of competitive advantage among these forces and then positioning the firm to achieve an edge over rivals. Barney (1991) argues to achieve sustained competitive advantage firm should have resources and capabilities which are valuable, rare, inimitable, non substitutable and rare (VRINE), this school of thought is called resource based view (RBV). A third school of thought focuses dynamic conditions and argues that RBV has limitations in fast changing environment and competitive advantage is achieved by firms by continuously configuring its resources. Carpenter and Sanders(2009) clubs these three perspectives together as shown in the diagram below and suggests that competitive advantage is not long lasting and firm needs to continuously look back and analyze how they achieved this position and predict competitive landscape in future to influence it. D:Business Projectfrozen food eden farmliterature reviewpaintcompetitive advantage.png 2.3.1.1 External Analysis Industry Analysis using Porters Five Forces External analysis forms a very important part on strategic analysis. The external environment can be divided into two groups as macro and micro environment. To analyze macro environment PESTEL tool is used which is acronym for Political, Economical, Socio cultural, Technological, Environmental and Legal analysis. This analysis is more useful when companies plan to expand internationally and enter into new countries. For Eden Farm being a distributor of frozen food, PESTEL analysis is not more appropriate as the firm does not foresee it establishing a base in other country and is focusing direct export only. (Carpenter and Sanders, pp 133-135, 2009) Micro analysis focuses on analyzing industry structure using five forces model developed by Porter(1979). The model suggest that in any industry a strategic analysis should look at buyer and supplier power, competition among the players in the industry, analysis of threat posed by substitute products or services and understand the entry barriers for new entrants. Porter mentions that depending on the industry the power of each force varies, but it is the cumulative strength of these forces which drive the profitability of the particular industry. The following diagram shows the Porters five forces model. D:Business Projectfrozen food eden farmliterature reviewpaint5forces 1.JPG Above diagram shows in detail the factors contributing towards each market force, managers should give due attention to each point shown below to draw appropriate conclusion for developing the strategy. Porter argues if these forces are weak then companies can achieve very good performance and adds, it is the strongest force among these forces which decides the overall profit potential of the industry and managers needs to give due attention to this strong force while formulating the strategy. Carpenter and Sanders(2009) added complementors as the sixth force to the five forces model and argues that complementors are those factors which help to increase the sales of the firm and increase profits. When understanding the industry structure Porter (2008) emphasizes importance of defining the industry boundaries, defining boundaries too broadly loses the focus and managers become unable to see the real competition and defining industry boundaries narrowly misses the similarities in produ ct groups or potential markets which are crucial for competitive advantage. 2.3.1.2 Internal Analysis A Resource Based View (RBV) Jay Barney (1991) suggested that firms should focus on internal strengths to exploit the opportunities in the market and defuse the effect of external threats and mitigate the weaknesses. The diagram below splits the SWOT analysis in two parts, one is internal analysis which focuses on firms resources and the second is external analysis which classifies industry attractiveness. D:Business Projectfrozen food eden farmliterature reviewpaintbarney.png Barney (1991) argues that proponents of environmental model (Caves Porter 1977, Porter 1980, 1985) have assumed that in an industry firms possess similar resources and heterogeneity in the industry is cannot stay for longer as resources are same, however supporters of resource based model (Penrose, 1958; Rumelt 1984; Wernerfelt, 1984, 1989) believes that firms do possess heterogeneous resources of strategic importance and that this difference of resources can last longer. Barney (1991, 1995) states that to achieve the sustained competitive advantage firms need to employ value creating strategies in a way that no other firm can reproduce it and mentions that it can be possible when a firm have resources which are heterogeneous and immobile. To be the source of competitive advantage resources needs to fulfill criteria of being valuable, rare, inimitable and non substitutability. Valuable resources are those which enable companies to develop strategies which improve efficiencies and ef fectiveness to reduce the cost, resulting into exploiting opportunities and defusing threats (Barney 1991, 1995; Collins and Montgomery, 1995). Barney mentions that firms having resources which fulfill four criterias should be in a position to exploit them to achieve the sustained advantage. Wernerfelt (1984) highlights customer loyalty as a source of competitive advantage. Collins and Montgomery (1995) mention that inimitability of the firm resources can be because the firm has unique physical location, a strong brand image or casual ambiguity about the source of such advantage. 2.3.1.3 Dynamic Environment Analysis Despite its popularity resource based view (RBV) has been criticized by some authors because it does not explain how firms achieve relevant resources for dynamic markets. Mosakowski and Mckelvey (1997), Priem and Butler (2000) and Williamson (1990) argues that RBV is unclear and tautological and fails to explain the mechanism by which resources contributes towards achieving competitive advantage. Teece and Pisano (1994) coined a new terminology of dynamic capabilities; the word dynamic refers to the ability to reconfiguring competencies in this fast paced continuously changing world and the term capability focuses on strategic managements role in adapting, integrating and reconfiguring skills, resources and functional competences to fulfill requirements of a changing world (Teece and Pisano, 1994) . Eisenhardt and Martin (2000) observed that dynamic capabilities exhibit three main characteristics; firstly dynamic capabilities include certain value creating strategic processes which c an be influenced to create new strategies to win in the dynamic market. Second observation is that dynamic capabilities are the best practices in an industry supported by extensive empirical resources hence they are homogeneous in nature which is opposite of the RBVs assumptions. Third observation is that dynamic capabilities demonstrates different patterns in different market conditions, they are complicated and analytical in stable market conditions because the knowledge is established and detail analysis is required for getting new insights and in dynamic market conditions they are simple processes relying on quick execution as the knowledge is limited about specific situations and experiments needs to be done on a more frequent basis to keep the firm ahead of the competition. Eisenhardt and Martin (2000) states that dynamic capabilities are necessary to continuously reconfigure resources and the competitive advantage is achieved by newly configured resources. Dynamic capabilitie s are means to achieve the competitive advantage; they are not competitive advantage in themselves. A firms ability alliance, developing new products and strategic decision making are some of the examples of dynamic capabilities (Eisenhardt and Martin, 2000). 2.3.2 Strategy Formulation using Strategy Diamond Hambrick and Fredrickson (2001) states that there are various tools available to analyze internal and external environment but there is no guidance what the output of these analysis should be and how to formulate a strategy. Strategy should highlight how the company will achieve its goals by integrating internal and external analysis. A strategy diamond model is proposed by Hambrick and Fredrickson (2001) to help formulate a coherent strategy which contains five elements namely arena, vehicles, differentiators, staging and economic logic. The diamond is shown below. D:Business Projectfrozen food eden farmliterature reviewpaintDiamond.png Arenas is the first element of the strategy diamond which demands strategist to answer fundamental question about what are the areas the business will be focusing its attention and the amount of efforts put in these areas. Managers need to clearly define which products, channels, market segments and geographic location will be targeted. Vehicles are the means to enter the arenas chosen. Deciding appropriate vehicles is of strategic importance. A firm can decide to develop organically, may decide to form a joint venture or may acquire the business of existing player in the targeted arena. A firm can use one or combination of these different vehicles to penetrate arenas. Each vehicle has its positive and negative implications depending upon the market dynamics and manager should give due considerations to these implications. After deciding arenas and vehicles strategist should answer the question as how the company will win the customers in targeted markets. Knowing why customers chose the firm over its competitors can help strategist to identify differentiators. Differentiators can be company image, its ability to customize products, price and location advantage, quality and reliability of the service provided. Hambrick and Fredrickson (2001) state that to achieve a competitive advantage a firm does not need to have very special in one of the above mentioned dimension but having a combination of these dimensions which are mutually reinforcing can give the firm a strong position in the market. Creating differentiators is very important task top management should because without them a firm may lose its market position soon. Staging is the forth stage towards forming a good strategy and asks mangers to sequence the actions decided in the first three elements. Staging process depends on many factors such as resources required carrying out the task, sometimes business need to respond quickly to grab opportunities available, in such situations urgency in taking actio ns is critical, achieving credibility is very important for attracting resources and stakeholders and lastly wining early in the strategy implementation phase is important. All the above mentioned factors needs to be given due consideration. Finally managers should look at the economic logic before finalizing any strategy; the business should be able to achieve profit above its cost of capital. Hambrick and Fredrickson (2001) states that, the most successful strategies have a central economic logic that serves as the fulcrum for profit creation. Hambrick and Fredrickson (2001) emphasis that together with strategic analysis and addressing the five elements of the strategic diamond a firm can develop a sound strategy for achieving the competitive advantage. 2.4. Market segmentation and attractiveness Segmenting the market to identify the needs of the customer groups and accessing attractiveness is very important to develop a growth plan. Kotler (1993, p.263) defines Market segmentation is the act of dividing a market into distinct groups of buyers who might require separate products and/or marketing mix. Smith (1956) suggests that segmentation help companies to align product offering to different customer needs. Dibb (1995) suggested a matrix to help firms to identify which market segments to target, the matrix is called Segment Evaluation Matrix (SEM) which consist three step approach as defining segments, targeting and positioning. In the first stage, defining segments, many authors (Haley, 1968; McDonald and Goldman, 1979; Johnson and Flodhammer, 1980; Brow, Shivashankar and Brucker, 1989) have suggested a need for appropriate base. Segmentation of customers should be done considering homogeneous needs of the group by a suitable base. Targeting involves focusing resources on i dentified segments; this is achieved by considering market conditions, competition, availability of firms resources and customer needs. Positioning is the final stage which asks to develop marketing plans keeping 4Ps (product, price, promotion and place) in mind to attract the targeted customers. Porter (1996) proposes three types of positioning choices for a firm, first is variety- based positioning which focuses on products or services offered by the firm rather than segmenting customers, this is suitable for firms able to produce products or services using distinguishing sets of activities. Second type is need- based positioning which require grouping customers on the basis of needs. This is particularly suitable when each identified group has differing needs like different products, service level and supported needed. Third type is access based positioning which focuses on different modes to reach customers having similar needs like other customers. Geographic location or customer scales are two examples which require different set of activities to reach the customers. Wind and Cardoza (1974) observed that many companies formulate segments based on intuition, Doyle et. al (1986) supports above finding by stating that key decision makers misunderstand importance of segmentation process. Kotler (1991) offers guidelines for segmentation by stating that they should be measurable, substantial, accessible and accountable. Halvacek and Reddy (1986) have developed a three step market segmentation model consisting of identification, qualification and attractiveness which is the basis for Dibbs (1995) Segment Evaluation Matrix (SEM). Hlavacek and Reddy (1986) suggests guidelines for segment qualification which highlights segmentation based on common needs and measurable characteristics, identifying the competition, similar distribution channel for each segment and defined communication channel for each segment. Study conducted by Abratt ( 1993) identified segment attractiveness criteria as Ability to reach buyers in market Competitive position in market Size of market Compatibility of market with objectives/ resources; and Expected market growth ( Dibb, 1995) Dibb (1999) categories segment attractiveness in four major categories as market factors, economic and technical factors, competitive factors and environmental factors which are as shown below in the diagram. segment attractivness 1 Dibb (1995) suggests that for developing a marketing strategy analysis can be done on the basis of different markets, segments in the same market which can give lot of insights. Market segmentation encourage firms to do competitor and customer resulting into more focused approach in terms of offering products or services and improved responsiveness. As suggested by Dibb (1995) a matrix can be used to summarize the findings of the analysis as shown in the diagram. segment attractivness The matrix approach gives a holistic view of the portfolio of all segments and helps companies prioritize actions and develop strategy accordingly for each segment. 2.5 Growth Strategies for Wholesale Distribution Ansoff (1957) suggested a tool to help companies decide their product and market growth strategies. The matrix suggests four growth strategies as shown in the diagram below. D:Business Projectfrozen food eden farmliterature reviewpaintAnsoff.JPG For existing products Ansoff (1957) suggest market penetration and market development strategies. For new products product development and diversification strategy is suggested. Lawson software in 2007 conducted a survey of 1274 wholesale distributors operating in three regions North America, Europe and Australia and New Zealand to find out what strategies and tactics wholesale distributors in these regions will adopt to achieve targeted growth and find out similarities and differences in the strategic choices in different regions. The participants were picked from different industries such as industrial spare parts, consumer goods, building material and food service. 70% of the participant view existing customers as the main source of growth. Following diagram shows results for three regions. D:Business Projectfrozen food eden farmliterature reviewpaintlawson 1 current customers.png 2.5.1 Selling more to existing customers In Europe executives of food service distribution think that 41 % of the sales from current customer will come from selling existing products more, 46% sales would result from selling new products and offering fee based value adding services will improve 12% sales. The following diagram shows results from different industries in Europe and North America. Europe is more optimistic about charging customers for offering value adding services. D:Business Projectfrozen food eden farmliterature reviewpaintcurrent customers.png 2.5.2. Adding New Customers The survey found that majority of the distributors are focusing on current geographic locations to identify new customers, 78% foodservice distributors are focusing on new customers in the current geographic locations, only 22% sales expected from customers in new geographic locations . D:Business Projectfrozen food eden farmliterature reviewpaintNEW CUSTOMERS.png Targeting new customers in current geographic areas is challenging because they already have preferred suppliers and to win these customers distributors need to offer better service and performance. A good sales management is needed to avoid winning new customers with low gross margins than current customers. 2.5.3. Organic or Growth by Acquisition The survey tried to find growth strategies adopted by distributors. More than sixty percent respondent considers organic growth as the means to improve current operations. Sixteen percent in Europe consider acquisition as a growth strategy. The diagram below shows results of the three regions. D:Business Projectfrozen food eden farmliterature reviewpaintgrowth strategy.png All the above findings suggest that wholesale distributors are focusing market penetration and market development strategies as explained by Ansoffs growthmatrix. 2.6 Export Market Expansion Strategies When small and medium sized firms want to go in international market , exporting is the most popular route adopted to enter, penetrate and develop foreign market because it is less risky and impact on domestic operational resources are limited ( Katsikea et.al., 2005). Firms willingness and propensity and its actual capacity are the two main factors which determine a firms decision to initiate and maintain exporting determination. According to Cavusgil and Zou (1994) when a firm decides to engage in export activity the most critical decision they need to take is about market expansion strategy. The strategy includes identification, analyzing and selecting export markets and deciding number of markets to target. Lages and Montgomery (2004) conducted a survey of 400 export managers and found that export performance of a firm depends on firm commitment and the way strategy is formed. Designing an export strategy for a firm has attracted many researchers, contributing conceptually and empirically. Ayal and Zif (1979) and Lee and Yang (1990) suggested that export market expansion is considered as a firms strategic decision to expand export business by allocating firms marketing resources to identified markets. According to Katsikeas and Leonidou (1996) exporting literature has identified two main marketing strategies as market concentration and market spreading. Katsikeas and Leonidou (1996) defines market concentration as the firms strategic focus on and allocation of export operations in certain carefully selected export markets and market spreading as exporting to as many markets as possible with no particular focus on specific export markets. The main difference between these two strategies lies in the speed of expansion in export markets. Ayal and Zif (1979) argues that in long term both strategies end up serving almost same number of export markets. Studies conducted by many authors (e.g. BETRO Trust Committee, 1976; Tessler, 1977, Fenwick and Amine, 1979) between 1975 and 1985 suggest market concentration strategy should be adopted because by focusing small number of markets a firm can achieve high market share resulting in long term profitability. Studies conducted by Hammermesh et.al (1978), Hirsch and Lev (1973) and Lee and Yang (1990) support market spreading strategy as it can exploit limited market share in many markets while reducing market related risk and gain higher profits .A contingency approach has been suggested by authors like Ayal and Zif (1979), Fenwick and Amine (1979) and Piercy (1982) which says that export strategy depends on company products, targeted markets and factors specific to the firm. Following table shows clear difference in two strategies as suggested by Katsikeas et.al. (2005). D:Business Projectfrozen food eden farmliterature reviewpaintconcentration vs spreading.png Katsikeas and Leonidou (1996) identified certain characteristics of the exporting organization such as experience of exporting help management to minimize the perceived uncertainty associated with overseas market and operation. Marketing efforts and policy variables which include developing market entry and customer selection criteria (Samiee and Walters 1990; Bourandas and Halikias 1991), visiting customers frequently, conducting research of export market, play crucial role in shaping behavior of the firm. A meta-analysis carried by Leonidou et. al. (2002) to identify marketing strategy elements of export performance found that market concentration strategy has a strong positive relation with export performance. The study further observed that export market performance is positively related to market segmentation, product quality, pricing strategy and advertising. However, Katsikeas et.al. (2005) conducted a research on 1000 British small and medium size exporting manufacturers and concluded that market spreading strategy results in long term profitability and the firm achieves valuable knowledge and skills to deal with different markets and develops a very strong sales team. Leonidou (2003) suggests that export business should be considered as overseas customer relationship management which is a process of establishing, developing and sustaining relations in export markets and this process should be monitored for its effective implementation. 2.7 Determining Distribution Location One of the most important strategic decisions is to identify the location of depot for supplying the products to customer on time every time. When entering into new geographic location a company needs to design its complete distribution network. Companies need to improve efficiency of their logistic operations to optimize the flow of goods supplied to customers. When deciding location of distribution system a company need to give due attention to the cost of distribution system and offering a very good service to customers (Perl and Daskin, 1985). These decisions depend on number, size and location of the depot and deciding customers to be served from each depot. In distribution centre (DC) location problem two cost needs attention, one is warehousing cost and the other is distribution cost and the companies always want to find optimum balance between these two to keep costs low. Warehouse cost are divided into fixed and variable cost whereas trunking and delivery cost form transport ation costs. Generally in distribution delivery cost is higher and hence lot of research is carried to develop tools to reduce these costs. In supply chain the problem related to DC are more closely related to vehicle routing problem (VRP), Location routing problem (LRP) and warehouse location routing problem (WLRP). The diagram below shows three components of delivery operation namely stem distance, variable running distance and stop time. D:Business Projectfrozen food eden farmliterature reviewpaintrouting componet.png The stem distance is the total distance between depot and first customer plus the distance between last customer and the depot. The stem distance is depends on the depot location. The variable running distance depends on the number of customers being served and determines the cost of delivery. Both stem and variable running distance depends on vehicle routing. Perl and Daskin (1985) define warehouse location routing problem as the problem of solving DC location and vehicle routing problem. When solving the problem one needs to give attention to various constraints like warehouse and vehicle capacity, route lengths and durations and satisfying all customer requirements. The problem is solved by finding a optimal route to deliver the goods to customers at minimum delivery cost. Each customer is allocated to only one depot. Burns et.al. (1985) considers customer density, demand, value of items, inventory carrying cost and transportation cost per mile to solve the problem. They suggest designing optimal delivery regions to reduce the cost of delivery and then locate the depot. Bednar and Strogmeier (1979) , Nambiar et. al.(1981) and Barreto et.al.(2007) suggest to cluster customers together according to vehicle capacity and maximum distance constraint. Then locate the depot at a location from where all clusters can be served.

Motivation of Self-determination Theory

Motivation of Self-determination Theory Summary of Findings This study explore the different type of motivations of Self Determination Theory, and its three key needs (competence, relatedness, autonomy) towards the social networking game. Therefore, the research question â€Å"What motivates college students to play social networking game?† is explained according to the results of the study. It was found that although more people play the game to spend their leisure time, but the major needs for them is the competence as we can see from the data collected, competence has the highest overall mean value. According to Ryan and Deci (2002) humans thrive to experience mastery and to get a sense of confidence. It is also the search for optimal challenge that motivates people to maintain their performance and to improve their skills so that they could reach another higher level. The need for competence is satisfied if an individual feels masterful, efficient, and confident towards the thing that they are doing for example in playing the game. So from this study, we found that competence needs is the major reason that they engaged in the social networking game. In this study, we found that both needs competence and autonomy are partially related with each other as need of competence is satisfied if an individual feel masterful, efficient, and confident towards the thing that they are doing and when he/she successfully reached the goal after overcoming many obstacles, the sense of competence will formed (Takatalo, 2010). This is similar to the characteristic of the needs of autonomy as it is also mean that having a feeling of control over a particular performance and the way they are performed. In Section A which is aimed to test the competence level of the players, we found that most respondent think that they are only have least motivation if their rank in the game has been dropped. Which mean the rank in the game will not affect much of the engagement of the players in game. Not only that, we can see that rank is not a very important element that why players engage in the game as they not necessary will continue to play the game even if they successfully maintain in the high ranking in the leader board. However, most of the players are still feeling quite happy when they successfully achieve their favourite position on the leader board in social networking game. As according to Sweetser and Wyeth (2005), positive feeling towards the game and sense of competence could be form when the players are feeling in control in the game, and thus, players are feeling happy when they completed the task and reach their favourable rank. We can also see that most of the players are ver y enjoy in playing those social networking game. Social networking successfully provides the happiness for the players to engage in them. Although many college students will not be motivated to play the game when their ranking is dropped, but if once they reach their rank and successfully in high rank, they will feel more motivated to play. In Autonomy, from the study we can also see that most of the players seldom search for information before they play social networking game. They are also seldom spend the time to search for all the information or guideline such as blog, cheats and many others in order to win the games. This shows that they are barely play the game for their own sake without searching for the information. Peers play an important in influencing the people to play a particular social networking game. This can be proved by the results as more respondent are influenced by the friends to engage in the game. However, people do not spend much of their time to play social networking game in a day as they do not like to engage in the game for very long hour. Not only that, they also seldom send the help request to friends to overcome the difficult task. They might think that they are able to challenge the tasks by themselves in order to get the feeling of control over a particular game and this, they will feel autonomous. As mentioned by Ryan and Deci (2002), Autonomy is also means that having a feeling of control over a particular performance and the way they are performed. In order for an individual to feel autonomous, an individual need to feel satisfied or accepted with the actions that they select to engage in. We can also see that from the statistic they are prefer the game that are more challenging in order to get the sense of autonomous. They do not like to play the game which is easy as it may lead to boredom. The need for relatedness is the need to feel meaningfully connected to important others (Ryan Deci, 2002). In our results, we can see that people are seldom interacting with their friends or gaming partner in social networking game. According to Rigby and Ryan (2011), an individual’s sense of relatedness will be diminished if he or she is feeling isolated or having the indifference by the others. In this case, the need of relatedness will be reduced as they do not often engaging with the other players. Besides, they also seldom play the game that related to their daily life as they think that it is not important element to decide whether they should play a particular game or not. Most of the respondents also do not learn certain life skill by playing those social networking game as they are only play the game for their own sake. By the way, they do feel that by playing the games, their friendship among each other will become closer. It means the social networking game provide a good platform for the people to stay closely to their relationship. Lastly, they will feel sense of accomplishment when their friend ask them do help in the game which able to make them happy. Implications of Findings Implications of findings on this Self-Determination Theory and practice are discussed in this section. Implication of theory This study aimed to test the validity of the construct in the Self-Determination Theory especially with the three key needs on social networking gaming. This theory might be functional for researcher to develop the motivational theory based on the results that have done in this study. The three elements in Self-Determination Theory (autonomy, competence, relatedness) provide different results to study different needs of college student on social networking gaming and thus, this theory provided a guideline for the researcher to further investigate. The three constructs in this theory might give the inspiration for the scholars to develop their new theory based on the constructs. Implication of practice Our results can provide a guideline for the social networking gaming developer to create the game that can really motivate or engage those college students to play in. Based on the statistics with the result of three different needs (competence, autonomy, relatedness) of Self Determination Theory, social networking developers are able to evaluate it and develop the game according to these so that they will produce an interesting game to the people. From this study, major need is competence as most of the people are motivated to play the game which is challenging so that they can challenge themselves to overcome the difficult tasks. So, future game developers are able to refer this direction to create the games which are good enough to motivate the people to engage in it. Limitations of Study In of progress of this research, a few limitations were found. The research method that we used is non-probability sampling method. Samples selected to participate in the research but the result of the research could not represent what other population’s thought. Snowball sample is one type of non-probability sampling method, we used snowball sample in this research as we distributed our questionnaire to our peers who are engaging with the social networking game and ask them to send the survey to their peers who are gamers too. In this case, the first person we distribute is important as he or she might influence others answer and influence the final result. This is because the first person has the strong impact on the sample. In the other words, snowball sampling might lead to bias in result and thus, it affects the overall statistics. Thus, this result could not be generalized. Suggestion for future research Our study is based on the sample of college student collected in our country. In order to generalize the results, a future research should be carry out and adjust the model with different samples such as segmented by age or geography. This is to see whether the different age groups like children or adult have the similar motivations in social networking game or not. Motivation of college students on social networking game is an interesting topic to study as it is very broad for researchers to discuss. But this aspect of research was seldom done by the researchers because more of the researches are focusing on the impact that social networking game bring to the teenagers or college students. So, more future studies are needed to examine the relationship between the motivation and teenager’s behaviour in order to figure out more significant and specific results. Local researchers needed to put more effort in studying this aspect, this is because there are a few number of researches have done the study about this kind of topic in other countries, but as the cultural background are different among the cultures, it is important to do a cross-culture student of social networking games so that we can determine the difference among cultures. Besides that, there are a lot more theories that are suitable to use to study the motivation of people in engaging the game. Researchers are able to use different theories to study about the topic so that we will see different result which might be fresh in this industry. Self-Determination Theory is a broad theory which contains a lot of sub theories. These sub theories are also very useful in determining the motivations of the people towards the game. Perhaps a future research study can be done by using all these theories to get a new result and see whether the relationship of the theories that used in the study are functional or interesting or not. The examples of the mini theories under Self Determination Theory are Cognitive Evaluation Theory, Organismic Integration Theory, Causality Orientations Theory, Basic Psychological Needs Theory and many others.

To what extent did comprehensive schools enable working class :: Economics

To what extent did comprehensive schools enable working class pupils to succeed? Comprehensive schools enabled working class students to succeed because when there was the Tripartite System the majority of working class pupils would go to secondary modern schools as the 11+ test was favoured towards middle class experiences and language. Pupils attending secondary modern schools were seen as a student failing, this then affected the attention the students got at school, the opportunities open to the students and they also gained a low self-esteem. It also creates a â€Å"self believing prophecy† from low self esteem. In addition to that secondary modern schools only had a third of the funding with 80% of the population attending them. This meant that there were fewer qualifications to gain and less good qualified teachers, which in essences was preparing them for unskilled manual work. The tripartite system legitimated inequality through the ideology that ability is inborn rather than the products of the child’s upbringing and environment, and thus can be identified early on in life Because the 11+ test favoured middle class, it was mostly middle class students that went to grammar schools. This created a social class division when one of the reasons for having Free State education was more ‘equal’ opportunities. When comprehensive schools were introduced in 1965, it was designed to overcome the unfairness of the tripartite system by abolishing the 11+ exam and sending all pupils to the same type of secondary school (with the exception of private school students who continued to go to private schools). Since the schools joined, there were more qualifications on offer to students. Middle class and working class worked together. But never the less, the system continued to reproduce class inequality. Some secondary modern schools were placed where the majority of working class students lived, so in some schools it was still mainly working class. Whilst in others, mostly middle class. In addition to that, many comprehensives were streamed into ability groups, where middle-class pupils tend to dominate the higher streams. Even where ability groups were not present, Ball argued that teachers continued to label working class pupils negatively and to restrict their opportunities. More recently, both Ball and Whitty have examined how the policy of marketisation also reproduces and legitimates inequality. Marketisation is largely the result of the 1988 Education Reform Act, which reduced direct state control and introduced market forces into education so as to create competition between schools and increase parental choice. They state that marketisation reproduces inequality through exam league tables and the funding formula. Publishing each schools exam results in a league table ensures that schools that achieve good results are more in demand, because parents

Origin of Paper :: Essays

The word paper comes from the Greek term for the ancient Egyptian writing material called papyrus, which was formed from beaten strips of papyrus plants. Papyrus was produced as early as 3000 BC in Egypt, and sold to ancient Greece and Rome. The establishment of Great library at Alexandria put a drain on the supply of Papyrus, so According to the Roman Varro, Pliny's Natural History records (xiii.21), parchment was invented under the patronage of Eumenes of Pergamum, to build his rival libray at Permagum. parchment or vellum, made of processed sheepskin or calfskin, replaced papyrus, as the papyrus plant requires subtropical conditions to grow. In China, documents were ordinarily written on bone or bamboo, making them very heavy and awkward to transport. Silk was sometimes used, but was normally too expensive to consider. Indeed, most of the above materials were rare and costly. While the Chinese court official Cai Lun is widely regarded to have first described the modern method of papermaking (inspired from wasps and bees) from wood pulp in AD 105, the 2006 discovery of specimens bearing written characters in north-west China's Gansu province suggest that paper was in use by the ancient Chinese military more than 100 years before Cai in 8 BCE [1]. Archà ¦ologically however, true paper without writing has been excavated in China dating from the 2nd-century BCE. In America, archaeological evidence indicates that paper was invented by the Mayas no later than the 5th century AD.[1] Called Amatl, it was in widespread use among Mesoamerican cultures until the Spanish conquest. In small quantities, traditional Maya papermaking techniques are still practiced today. Paper is considered to be one of the Four Great Inventions of Ancient China. It spread slowly outside of China; other East Asian cultures, even after seeing paper, could not figure out how to make it themselves. Instruction in the manufacturing process was required, and the Chinese were reluctant to share their secrets. The paper was thin and translucent, not like modern western paper, and thus only written on one side. Books were invented in India, of Palm leaves (where we derive the name leaf for a sheet of a book). The technology was first transferred to Korea in 604 and then imported to Japan by a Buddhist priest, Dam Jing (曇å ¾ ´) from Goguryeo, around 610, where fibres (called bast) from the mulberry tree were used. After further commercial trading and the defeat of the Chinese in the Battle of Talas, the invention spread to the Middle East, Production was started in Baghdad, where the arabs invented a method to make a thicker sheet of paper.

Csr Work by Coca-Cola

Coca-Cola India Wins Golden Peacock Global Award for Corporate Social Responsibility Coca-Cola India was awarded the prestigious 2008 Golden Peacock Global Award for Corporate Social Responsibility on Feb. 15 during a global conference in Vilamoura, Portugal. Dr. Ola Ullsten, former prime minister of Sweden, presented the award to Deepak Jolly, Vice-President, Public Affairs & Communication, Coca-Cola India, on behalf of the Company.The Golden Peacock Global CSR Award showcases the â€Å"human face of business† by recognizing the continuing commitment of companies â€Å"to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families and the local community and society at large. † A distinguished jury chaired by Dr. Ola Ullsten, former prime minister of Sweden, selected this year’s Golden Peacock award winners. Presenting the award to the Company, Dr.Ola Ullsten, said, â€Å"Golden Peacock Awards hav e been instituted by World Council for Corporate Governance, UK to create competitiveness in the area of Corporate Social Responsibility. We are hopeful that Coca-Cola India’s effort in promoting sustainable communities sets an example for other organizations to follow. † Her Excellency Ms. Nilima Mitra Ambassador of India in Portugal said that she was very impressed with the manner in which Coca Cola is fulfilling its CSR in India in water management and conservation especially the intervention to ensure potable water to 1000 primary schools in India.Commenting on the Coca-Cola India winning the award, Atul Singh, President & CEO, Coca-Cola India, said, â€Å"Coca-Cola India has always placed high value on good citizenship and has undertaken several initiatives for community development and inclusive growth. We are gratified to receive this global award and are humbled at being recognized for the little contributions that we have been able to make to preserve and prot ect the environment and towards community development. We are also establishing the Coca-Cola India Foundation which will further strive to make a positive impact on local communities.The Company remains committed to work with stakeholders and communities across the country in its bid to contribute to mutual growth and development. † The award recognizes Coca-Cola India’s water conservation/management and community development initiatives. The Company has installed 320 Rain Water Harvesting (RWH) structures in 17 states and has restored several traditional water bodies like the Sarai Bawari and Kale Hanuman ki Bawari in Jaipur and check dams across the country.Additionally, the Company recently set a target to reach a â€Å"net-zero† balance with respect to groundwater usage by 2009 and launched the â€Å"Elixir of life† project to provide drinking water to nearly 30,000 children in 100 primary and panchayat schools in and around Chennai. The Company plans to provide clean drinking water in 1,000 schools by 2010. Coca-Cola India also promotes sustainable packaging through PET recycling and has undertaken several projects in the areas of primary health, primary education and infrastructure for local communities.The Company has undertaken these Citizenship initiatives in partnership with government, NGOs, educational institutions and local communities. In 2006, the World Environment Foundation (WEF) honored Coca-Cola India with the Golden Peacock Environment Management Special Commendation Award for its world-class environment practices. Dr. Olla Ullsten, former Prime Minister of Sweden and Chairman of the Awards jury presenting the Golden Peacock Global Award for Corporate Social Responsibility to Deepak Jolly, Vice President, Public Affairs & Communication, Coca-Cola India.Local community using water from the rejuvenated Sarai Bawari at Amer, near Jaipur, RajasthanA photo of the drinking water project in 100 schools, launched by the Company in Chennai, which will benefit nearly 30,000 children on completion Kaladera Community Recognizes Coca-Cola’s Community Initiatives Rakesh Pathak, Unit HR Manager, Kaladera plant & Sunil Sharma being felicitated by Chhittarmal Hatwal, Sarpanch (head) of Kaladera at the community event Coca-Cola India was recently acknowledged for the various citizenship initiatives in & around Kaladera in Jaipur, Rajasthan.Rakesh Pathak, Unit HR Manager, Kaladera plant and Sunil Sharma, who’s been associated with the company for a long time, were felicitated by the villagers of Dabar Basti in Kaladera. As part of public-private partnership, Coca-Cola installed a new bore well recently in the area to provide water in the houses of villagers. Chhittarmal Hatwal, Sarpanch (head) of Kaladera presented a Safa (head gear) to Rakesh Pathak & Sunil Sharma as a mark of gratitude to the company. â€Å"We are deeply honored by the recognition of the people of Kaladera† said Rakesh Pathak. Coca-Cola India has always placed very high value on citizenship and has taken various initiatives to conserve water the area. â€Å" Coca-Cola India has worked with the government, local bodies & the entire community of Kaladera in the area of water conservation. This includes restoration of Sarai Bawari & Kale Hanuman ki Bawari – historical step wells (over 400 years old), providing water to the people of the community. The company has constructed over 140 recharge shafts in the area. Rain water harvesting projects have been set up in various schools, government bodies & the community areas. No other company has ever come forward & worked towards the welfare of the Kaladera Community except Coca-Cola. We appreciate the efforts taken by Coca-Cola for the conservation of water in Kaladera. † Chhittarmal Hatwal, Sarpanch (head) of Kaladera. In addition, Coca-Cola India has undertaken an annual scholarship program for the students in the nearby villages for the f ifth consecutive year. Amongst various educational initiatives, Coca-Cola also supports ’Aap Ki Beti’ (your daughter) program to provide education to a girl child.Community Recognition to Coca-Cola India Certificate of appreciation given by Cultural Council, Kaladera Community in Rajasthan Coca-Cola India was recently acknowledged for the various citizenship initiatives in & around Kaladera in Jaipur, Rajasthan. Sunil Sharma, who’s been associated with Coca-Cola India, received the certificate of appreciation on behalf of the company from the Cultural Council of the Kaladera community during the celebration of Holi, the festival of colors & joy. I’m deeply honored by the recognition of the people of Kaladera† said Sunil Sharma with his face painted in the colors of festivity. â€Å"Coca-Cola India has always placed very high value on citizenship and has taken various initiatives to conserve water the area. â€Å" Coca-Cola India has worked with th e government, local bodies & the entire community of Kaladera in the area of water conservation. This includes restoration of Sarai Bawari & Kale Hanuman ki Bawari – historical step wells (over 400 years old), providing water to the people of the community.The company has constructed over 140 recharge shafts in the area. Rain water harvesting projects have been set up in various schools, government bodies & the community areas. Sitaram Sanwaria, President, Cultural council, Kaladera Community and a local resident, presenting the certification of appreciation to Sunil Sharma, as a token of appreciation to Coca-Cola India for its community efforts during Holi celebrations, a festival of colors where people play with colors and have fun & enjoyment.The festival aims at bringing the society together & strengthen the social fabric of the country â€Å"No other company has ever come forward & worked towards the welfare of the Kaladera Community except Coca-Cola. We appreciate the efforts taken by Coca-Cola for the conservation of water in Kaladera. † said Bhura Mal Sharma, a 65 year old farmer. â€Å"The Rain water systems installed by Coca-Cola ensure that the rain water goes back into the ground which is very beneficial to the farmers and if we get good rains this year the results will speak for themselves. Said Shri Hanuman Sahaya 70-year-old farmer. In addition, Coca-Cola India has undertaken an annual scholarship program for the students in the nearby villages for the fifth consecutive year. Amongst various educational initiatives, Coca-Cola also supports ’Aap Ki Beti’ (your daughter) program to provide education to a girl child. â€Å"The roads, hospitals, medical camps, hand pumps etc. all indicate that Coca-Cola cares for Kaladera. We are confident that the company will carry on need based developmental programs in future also. aid Shri Bhagwan Sahai ji, a local social worker and leader. The presence of a company like Coca-Cola in the area is a blessing for the local people of Kaladera. † added Shiv Sahay, a 60 year old farmer and a civil contractor. â€Å"The certificate of appreciation that we to Mr. Sunil Sharma is a token of thanks for the relentless efforts of Coca-Cola for the welfare of the community†, said Sitaram Sanwaria, President, Cultural council, Kaladera Community. â€Å"There is no better ways to be recognized for your dedicated community efforts than by the people of the community themselves.Getting such a recognition at Holi, which is a festival of colors and binds people together shows the confidence that the community has in us†, concluded Sunil Sharma. Coca-Cola wins Bhagidari Award- Fourth time in a row Coca-Cola India won the Delhi Government's Bhagidari Award for the 4th consecutive year for its efforts in Water Conservation and Community Development. The award was presented on the second day of the two day Bhagidari Utsav at Pragati Maidan, New Delhi on February 3, 2007 by the Hon'ble Chief Minister of Delhi, Smt.Ms. Sheila Dikshit. We took this opportunity to also present the Water Calendar 2007 to the Hon'ble CM. The Bhagidari Utsav is an annual event to celebrate the success of ‘Bhagidari' – A public -private-community partnership program launched by the Delhi government a few years ago. Hon'ble CM visiting the Company stall at the Bhagidari Utsav 2007 Among the highlights of the Utsav was an exhibition cum display by some of the partners of the Delhi government, where each partner showcased its initiatives to make Delhi a ‘better' place.In recognition of Coca-Cola's efforts in Water Conservation and PET Recycling, we were given two stalls to outline our initiatives in these areas. Ms. Dikshit was one of the first to visit our PET Recycling stall and after being briefed on our PET Recycling program, she urged the Company to spread the awareness on PET Recycling not just amongst the visitors to the Bhagidari Utsav but also among people at large. Our Water Conservation stall was visited both by the Hon'ble Chief Minister Ms. Sheila Dikshit as well as by the Hon'ble Mr. A. K. Walia, Minister for Finance, Planning, P.W. D ; Urban Development, and Delhi Government, who were briefed about the various programs undertaken by the Company to spread awareness and to conserve water. The dignitaries were very appreciative of our efforts. We had showcased a device called ‘Drip Gauge' for the first time in the country at the stall. Drip Gauge is a simple but effective tool to sensitize people to save water. A 3-D Rain Water Harvesting (RWH) model demonstrating the utility, functioning and commissioning of Rain Water Harvesting projects at individual households ; residential colonies was also on display.In addition, people were apprised of simple methods to Reduce, Reuse, Recycle and Recharge water in their daily lives. Our stalls evoked tremendous response from all stakeholders and nearly 3000 people vis ited our stalls during the event. Of these, nearly 2500 participated in the two quiz contests that we ran at the stalls. Several Resident Welfare Associations and NGOs also approached us seeking our guidance and help for RWH and PET Recycling programs in their colonies. St. Agnes College (Mangalore University) Wins The First Jimmy ; Rosalynn Carter Partnership Award in India from left) President Jimmy Carter, Ms Rosalynn Carter, Dr Sue Sehgal, Founder ; President Jimmy ; Rosalynn Carter Foundation, Sister Carmel Rita from St Agnes College and other members of the College. President Jimmy Carter ; Ms Rosalynn Carter personally presented the Jimmy and Rosalynn Carter Partnership Award for Campus-Community Collaboration to St. Agnes College (Mangalore University) for the exemplary work done by them in the field of ‘Watershed Management & Development'. The award has been brought into India by Coca-Cola India in association with Federation of Indian Chambers of Commerce ; Industry (FICCI).?The coveted award serves as one of the highest recognition for academic-service learning to educational institutions for outstanding ‘Campus Community' Learning programs. St Agnes received a special handcrafted golden globe trophy, a citation ; a cash prize of US $ 10,000. The 2nd and 3rd runner's up i. e. Punjab University for its Literacy Program & Aligarh Muslim University for its Pulse Polio Immunization Program also received a citation and a cash prize of US $ 3000 and US$ 2000 respectively.The winner was selected by the Foundation based on the combined merits of each program out of scores of applications received for the award. Speaking on the occasion, President Jimmy Carter said,†This will be the first presentation of this award outside the United States, and it is particularly significant to me that India is the next country to embrace this recognition of service. Many years ago my mother, who was a nurse and Peace Corps volunteer, ministered to Indian citizens.That experience touched her deeply, and the emotion she felt, and also the love for India has filtered through to me through her recollections. † Also present at the Award Ceremony were Shri Kapil Sibal, Honorable Minister for Science & Technology & Earth Sciences, Government of India & Aparna Sen, noted film actor, director. According to Atul Singh, President & CEO, Coca-Cola India, â€Å"President Carter and Coca-Cola share a strong belief in the benefit of working for the local communities. As an example our Company is actively spearheading water sustainability and conservation programs in India.We have so far commissioned more than 220 rain water harvesting structures in 17 Indian states both at bottling plants and in the local communities. We are constantly trying to benefit the communities where we operate. â€Å" Carter Partnership Awards celebrate schools, communities, and businesses working together to make a difference in the lives of people in need. The A ward aims to be a powerful motivator for the academic community to develop community service programs in their curriculum and encourages the student community to inculcate values of selfless service and empathy towards the community.Other members present at the function included, Mr. S K Poddar, President FICCI, Dr Sue Sehgal, Founder & President, Jimmy & Rosalynn Carter Partnership Foundation, Shri Farookh Abdullah, eminent parliamentarian, Naveen Jindal (Member of Parliament) & other well known personalities. Cola-Cola India wins the Bhagidari award from the Delhi government for its efforts in community development The Company has already executed nearly 200 rain water harvesting structures across 17 states Coca-Cola India has plans to undertake 40 new rain water harvesting projects during the current yearThe company is also working with local communities in various states on projects like Paper & PET recycling, education and clean environment projects Coca-Cola India won the â₠¬ËœBhagidari award' on February 25, 2006, in New Delhi, for its contribution in water conservation & environment management programmes and for its contribution to community development, from the Delhi Government. This is the third year in a row that the company has won this award. Mr. Atul Singh, President & CEO, Coca-Cola India received the award from the Hon’ble Chief Minister of Delhi, Ms.Sheila Dikshit on behalf of the company at a function during the Bhagidari Utsav at the Pragati Maidan in New Delhi. Coca-Cola India is supporting several rain water harvesting projects spread across 17 states with nearly 200 rain water harvesting structures. The company plans to take up another 40 such projects by the end of the year. The company is currently engaged in such projects in the states of Andhra Pradesh, Assam, Bihar, Delhi, Gujarat, Goa, Jammu & Kashmir, Jharkhand, Kerala, Karnataka, Madhya Pradesh, Maharashtra, Orissa, Rajasthan, Tamil Nadu, Uttar Pradesh and West Bengal.I n addition to this, the company has also undertaken various projects in the areas of Paper & PET recycling and Education & clean environment in partnership with local communities in different states. On receiving the award, Mr. Atul Singh, President & CEO, Coca-Cola India, said, Water is a subject that is loaded with urgency and even emotion. It is a critical global challenge and it will take a wide variety of efforts, most of them at a local level to overcome the problem.At Coca-Cola we have undertaken numerous projects across the country in partnership with local communities for their development and we continue to look for areas where private-public partnerships can bring about good results. We are honoured to get this award and we are thankful to the government and to the residents of the state for giving us an opportunity to partner them in some truly path breaking community development initiatives. The Coca-Cola Company has always placed high value on good citizenship. At th e heart of business is a mission statement called the Coca-Cola Promise.It says, quite simply, that The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business†. This basic proposition means that the company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. Bhubaneswar Team wins 2005 Pollution Control Excellence Award! The winning Bhubaneswar Team with their trophy The â€Å"Pollution Control Excellence Award† for 2005 has been awarded o HCCBPL Khurda unit, by the Orissa State Pollution Control Board. The award went to the Khurda team for achieving excellence in implementation of pollution control systems in the plant and for their constant efforts for protection of the environment. The Pollution Control Excellence Award is a n annual award given to industries that excel in environment protection. Khurda's multiple initiatives – PET recycling, Vermicomposting and Rain water harvesting, in addition to its Environment practices to prevent/control pollution bagged the unit this award.Khurda beat over 20 shortlisted industries throughout the state for the award. The award was presented on the 23rd Foundation Day Celebration of the State Pollution Control Board, Orissa by S. P. Nanda, Principal Secretary, Dept. of Environment ; Forests Govt. of Orissa on 16th September 2005. The Award was received by the Region – Vice President Mr. T. Krishna Kumar. Speaking on the occasion Mr. L. N. Pattnaik – PCB Chairman lauded the efforts of the company in the field of environment protection. Best Organization Award to Coca-Cola India – giving equal opportunity to differently-abled people.H. E Shri T V Rajeshwar felicitating Mr. Ashutosh Bhardwaj, Area General Manager, Hindustan Coca-Cola Beve rages Pvt. Ltd. Varanasi The State Government of Uttar Pradesh, under the aegis of Directorate, Handicapped Welfare conferred Hindustan Coca-Cola Beverages Pvt. Ltd. , Varanasi with the Best Organization Award for allowing differently-abled people to prosper ; carve a niche for themselves in the professional world. The Award was given by the Governor of the State, H. E. Shri T V Rajeshwar to the Area General Manager, Hindustan Coca-Cola Beverages Pvt.Ltd. Varanasi, Mr. Ashutosh Bhardwaj, in a function organized at Sahkarita Bhawan, Lucknow, to mark the World Disability Day on December 3, 2005. According to Mr. Ashutosh Bhardwaj, it’s a policy at Coca-Cola to give equal status ; provide equal opportunity to the differently-abled people who are in a perfect physical condition. They are especially trained to carry out certain responsibility. Anomalies should not hamper the growth of an individual. At present, twelve differently-abled people are working as Bottle Inspectors (bott le supervisors) in the unit.The Company shared this award with B. C. G. School for the Deaf, Varanasi. Patna Unit wins CSR Award 2004-05! Saurabh Pande, AGM, Patna receives the CSR award Our Patna Unit has been awarded ‘Corporate Social Responsibility Award' for the year 2004 05 by the J. M. Institute of Speech and Hearing, Patna. The award was given to the Patna Unit for the continued support provided towards upliftment of physically challenged children. Since last one-year, the principal focus of Patna Units Citizenship activities has been supporting the physically challenged.The multiple initiatives in this direction include Organizing Sports for Deaf and Dumb, Cultural Programmes, Educational Trip to Plants etc. The Award was presented to the AGM, Patna – Mr. Saurabh Pande, by the Lokayukth of Bihar, Shri Narmadeshwar Pande in a ceremonial function held in Patna on 24-September 2005, the International Deaf ; Dumb Day. Coca-Cola India Receives Bhagidari Award From Th e Delhi Government -Only Corporate to be presented with this award in recognition for its Citizenship Program- Honourable Chief Minister of Delhi, Ms.Sheila Dikshit presented a Commendation Certificate to Coca-Cola India for its contribution in the Bhagidari scheme recognizing the Company's efforts and contribution towards community development programs. The Company received the award at a glittering ceremony during the Bhagidari Utsav at Pragati Maidan in New Delhi. The Utsav was attended by more than 5,000 citizens of the city. Bhagidari celebrates the spirit of collective responsibility between citizens and Government agencies for improving urban infrastructure and environment. On receiving the award, Division President, said, we are honoured to get this recognition.Citizenship at Coca-Cola India is integral to our business and we continue to work with local communities across the country. Coca-Cola India has implemented a host of citizenship projects in Delhi under the Bhagidar i scheme including: Rainwater harvesting projects Clean Delhi Campaign in association with the Government of Delhi PET and Paper recycling projects in schools Tree plantation drives with Department of Environment Vermi-composting The company had earlier also received a special award from the Delhi Government in 2002 for its active participation in the Bhagidari programme.Government Acknowledges Coca-Cola’s Concern for The Disabled Chennai 16th August 2004: Hindustan Coca-Cola Beverages Pvt. Ltd. has been honoured as the ‘BEST PRIVATE COMPANY’ in the State by the Government of Tamil Nadu for its contribution to the communities in providing employment opportunities to physically challenged people. Ms. J. Jayalalitha, Honourable Chief Minister of Tamil Nadu, presented the award to the company at a simple function here on the occasion of the occasion of Independence Day. The Company employs 88 people with hearing and speaking disability, who work as â€Å"Special In spectors† at its Nemam plant near Chennai.They have been trained by the Company to observe the bottles and check for any foreign particles during quality check. Coca-Cola India awarded the Bombay Stock Exchange Award for Social and Corporate Governance 2009 Coca-Cola India has been awarded the Social and Corporate Governance Award for Best Practices in Corporate Social Responsibility 2009. The award which has been instituted by Bombay Stock Exchange Limited, Nasscom Foundation and Times Foundation recognizes and honours organisations for their contribution to society.Coca-Cola India was declared as one of the four winners of the award in recognition of its community development and sustainability initiatives in the four pillars of marketplace, workplace, environment and community. The other winners include prestigious organisations like IT major Infosys, Construction conglomerate Larsen & Toubro and leading bank, The Punjab National Bank. Jury Members of the Bombay Stock Exch ange Social and Corporate Governance Award 2009 at the award presentation ceremony. Harish Mehta, Founder,Nasscom Foundation presenting the Bombay Stock Exchange Social and Corporate Governance Award 2009 to Deepak Jolly, VP PAC, INSWABU on behalf of Coca-Cola India. According to Mr. Atul Singh, President & CEO, INSWABU, â€Å"It is an honour for Coca-Cola India to receive this award for a well rounded effort in the sphere of corporate governance and social responsibility. This is a just reward for all the initiatives that has been put into restoring the growth and image of the Coca-Cola system in India by more than 25,000 system associates and I congratulate each of one of them for winning this prestigious award.Recognitions like these will further encourage us to strengthen our programs towards making a meaningful difference in the lives of millions of people that we touch daily. † This award comes is the third in a series of corporate responsibility awards won by the Comp any in 2010. Notable among these are the Golden Peacock Global CSR Award for the second consecutive year and the Frost & Sullivan Green Excellence Award for Corporate Leadership. Coca-Cola India was one amongst the